HP, Adobe, Intel, NVIDIA x SCADpro
SCAD worked under the guidance of HP, Adobe, Intel, and Nvidia to increase brand awareness and usage for the ZBook product through an omni-channel approach to include experiences and other education-focused marketing tools, to show a specific audience the creative power of the ZBook.
Arjun Gupta and 17 others
This project spanned 2 quarters and had 30 designers from 11 different majors talk part in its development. HP tasked student and faculty collaborators of the innovation studio, SCADpro, with increasing awareness of the ZBook line among young creators. The focus of outreach would be two free webinar experiences that would help prepare young creatives for the workforce while highlighting 2D and 3D workflows on Z by HP products.
Over the course of 2 quarters, the teams researched, conceptualized, developed, marketed and finally produced the 2D and 3D experiences for them to go live to the public. I was a part of the 2nd phase of the project, where our teams were focussed on producing and executing the final 2 experiences. Below is our final success video that encapsulates the essence of our project.
The 2D event was hosted by Orlando Arocena, aka @Mexifunk. The event was a live demonstration of various techniques in Adobe Illustrator. Orlando was accompanied by our own team from SCADpro during the event.
The 3D event was hosted by Sabour and Josh from NVIDIA and HP, respectively. They went over various 3D workflows over different software, showcasing innovative methods and techniques, and some pretty amazing end results.
Want to know more? The details of this project are under NDA, but I am able to talk about it on a one-to-one basis with anyone who is interested in my work. Feel free to reach out if you would like to know more details!